The Concept

We were not given a choice in regards to which attraction we would get or where it would go, but the potential impending changes to The Simpsons Land and the removal of Fear Factor Live offer a chance to refresh the back right section of the park. This new offering would draw guests to the back right section of the park, encouraging them to explore other lands on their way in or out.

Universal fans are a group that are interested in thrills, and they are familiar with Universal’s ability to create premium horror experiences. We think this attraction would target the teenage/young adult thrill seekers as well as video game fans who want to see one of their favorite franchises in real life.

We wanted our logo to be something instantly recognizable to fans of the Resident Evil franchise so we utilized Umbrella’s iconic red and white symbol with the title of our attraction imposed over it.

Drawn by Natalia Fuchs